![]() “Its time has come,” says the economist Aidan Harper, who has championed the four-day week with colleagues at the New Economics Foundation (NEF) thinktank and a growing number of political organisations across Europe. When Unilever said in November it would move staff in its New Zealand office to a four-day week on the same pay, the maker of Dove soap and Magnum ice-cream which employs more than 150,000 people worldwide, gave the kind of high-profile endorsement for flexible working that campaigners have been waiting for. “And from a mental health point of view, we see huge benefits and because everyone wants it to work, you get an upside in higher profits.” “Of course there were teething problems, but we found meetings were much shorter and we looked at the way staff worked and what they did much more closely to achieve significant efficiencies.
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